Mobile Money Services and the Performance of Microenterprises in Moshi District, Tanzania

  • Stephen E. Akyoo* Sokoine University of Agriculture (SUA), Morogoro, Tanzania: stephenakyoo@hotmail.com
  • Alfred S. Sife** Sokoine University of Agriculture (SUA), Morogoro, Tanzania: asife@suanet.ac.tz

Abstract

This study determined the contribution of mobile money services to the performance of microenterprises in Moshi district, Tanzania. Multistage sampling was used to obtain 120 shop retailers for survey and six key informants for in-depth interviews. Quantitative data were analysed
through SPSS whereas qualitive data were analysed through content analysis. Findings show that mobile money services contributed positively to the performance of microenterprises through time saving (88.3%); improving security of money (87.5%); enhancing customers’ satisfaction (88.3%); increasing revenue (78.3%), profit (78.4%), sales volume (74.2%) and the number of customers (75.8%) as well as reducing transaction costs (49.2%). The performance of microenterprises was affected by the number of years on using mobile money services and the education level of microentrepreneurs. Several challenges were encountered in the course of using mobile money. Recommendations are
made to improve the use of mobile money services in microenterprises.


Keywords: mobile money, mobile phones, microenterprises, Moshi, Tanzania

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Published
2017-03-31
How to Cite
AKYOO*, Stephen E.; SIFE**, Alfred S.. Mobile Money Services and the Performance of Microenterprises in Moshi District, Tanzania. The African Journal of Finance and Management, [S.l.], v. 24, n. 1 & 2, mar. 2017. ISSN 0856-6372. Available at: <http://journal.ifm.ac.tz/index.php/AJFM/article/view/350>. Date accessed: 19 nov. 2017.
Section
African Journal of Finance and Management